Every year, during the last week-end in June or the first week-end in July, Rimini's coastline turns into a colossal stage, making everyone part of an incredible show. From dusk till dawn Riccione and other neighbouring towns get all pinked up. Everything is painted pink, the theme colour of the Notte Rosa: people, avenues, squares, fountains, beaches, hotels, restaurants, night clubs and theme parks. The party stretches over 40 kilometres, with an uninterrupted sequence of lights, music, shows, decorations, events, and concerts. At midnight don’t miss the spectacular fireworks on the beach, fired simultaneously from all the seaside resorts of the Riviera.