Ceccarini Street, a hectic centre, a heart of tourist and city life of the resort, offers meetings with fahion, branded shops, bars, restaurants and a gazebo hosting appointments with celebrities of different fields and numerouns events, that during summer transform the street into a huge stage welcoming notable people of a small screen.
The main boulevard and nieghbouring streets hide historical jewellers, as well as renowned boutiques and commercial centres that offer national and international brandnames, launching old fashion and pret à porter. Although there are even design and furniture stores, the city does not lack in shops offering young and casual fashion nor in those selling vintage clothes and accessories, a trend that over the last few years has got a new foothold.

Viale Ceccarini is where Riccione’s fashion summer events take place…And what an extraordinary calendar of events it is! Fashion shows, beauty contests, concerts, performances, car shows, vintage car shows, and much more... Not to mention the stylish bars, elegant restaurants and trendy venues open all year round. There is something for everyone in Riccione, where the most eventful night of all is the so-called “Notte Rosa” (Pink Night).